If you’re not sure what metrics to be tracking, it’s these.

(via A Smörgåsbord of Content Marketing Metrics | Econsultancy)


Louis Charden – Cafe & Bakery Brand Identity

Backbone Branding was commissioned to create the brand identity for Louis Charden, a new cafe and bakery.

Check out more information and images of the bakery identity on WATC.

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Fork    |    http://madebyfork.ru

"Mary Wong is the chain of noodle bars from Rostov-on-Don. It’s the place where noodle is made with Asian accuracy and American spirit."

Fork is a group of young designers based in Moscow, Russia. They have their own view of things and they want to share it with everyone. Their goal is to make the world more meaningful and beautiful. They love (and are able) to work on corporate identity, packaging, websites, typography, interiors and installations. For any problem, they come from different perspectives and control the whole process, from sketches to construction.

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Awesome. “BBQ Bible” that contains actual grilling tools. Bravo, Tramontina!


Alfabeto Pittorico Antonio Basoli

Lovely work.

It’s as good a sign as any of the growing disconnect between the increasingly powerful web giants and its users. For many, the uncertainties of an algorithmically run, data-driven future pose a potential threat to our very agency, or, at the very least, leave us slightly queasy.

Why Tech PR Is An Impossible Job

An interesting article on owners/aggregators of big data, their innovations, and the PR problems that follow those innovations.