'An attractiveness-relevant product is best paired with an attractive model, rather than an average-looking model or no model,' the researchers said. 'For products less relevant for attractiveness, however, an attractive model appears to be as effective as an average-looking model, or no model.'
Internal/external? Such distinctions are increasingly being eroded in our connected clamorous world - along with creators/consumers and authors/audiences - giving the ancient lore of storytelling a vital new currency, and questioning the role of that relative upstart brand.
On storytelling and the evolution of branding
Here are 10 of the most surprising facts from our first annual global media census: Facebook still has the largest user population at 1.16 billion monthly active users. But it’s seldom-discussed that YouTube is close behind with 1 billion MAUs.
China’s giant social media network, Qzone, is running in third place at 712 million total users. It’s twice as large as global social messaging app WhatsApp, and nearly three times as large as Twitter.
Three of the world’s top 10 social properties are messaging platforms: WhatsApp, LINE, and WeChat.
IPO-bound Twitter is smaller than many of its less-known rivals, including Tumblr, WhatsApp, and LINE.
Eighty-six percent of Facebook’s users are outside the United States.
Facebook has 95 million users in China (despite the fact that it’s officially blocked), 68 million in India, 42 million in Brazil. Taking these population together, they’re twice as large as Facebook’s U.S. population of 100 million.
Nearly 25% of LinkedIn’s users are in India. In fact, there are more Indians than Americans on LinkedIn and Google .
Despite being blocked in China, the major social networks still have many millions of Chinese active users who use various stratagems to access these services. Google has 100 million users in China, Twitter has 80 million, and YouTube has 60 million.
LinkedIn, the only major social network that is not blocked in China, has over 20 million users in the country.
Asia-Pacific overall has more active social media users than any region, and Southeast Asian markets are off the charts when it comes to mobile social media usage. Eighty-two percent of Thai smartphone owners access social media daily on their phones.
Keeping track of numbers.